Built by an Angler, for Anglers
Matt grew up with a rod in his hand and salt air in his lungs. From chasing bream along the South Australian coast as a kid to landing barra in the Top End, fishing has always been more than a hobby — it’s where he finds clarity, connection, and purpose. That deep love for Australian waterways, the early mornings, the quiet on the water — that’s the foundation Higher Deeper Fishing was built on.
After years of testing every bit of tackle he could get his hands on — from budget imports that fell apart on the first cast to overpriced gear that didn’t live up to the hype — Matt saw a gap that nobody was filling. Australian anglers deserved a fishing tackle shop that curated quality gear at fair prices, run by someone who actually fishes with it. Not a massive warehouse of everything under the sun, but a tight, hand-picked range where every single product has earned its place on the shelf.
But Matt wanted more than just another Australian fishing shop. He wanted to build something where your purchase doesn’t just get you the best fishing gear Australia has to offer — it actually changes lives on the other side of the world. Where you can enjoy your fishing even more, knowing that every dollar you spend is doing something meaningful. That’s the whole idea behind Higher Deeper.
Why Higher Deeper Is Different
Here’s the rule: we don’t stock it unless we’ve caught with it. Every lure, every rod, every reel, every piece of tackle in the shop has been personally tested by Matt on Australian waters. No filler. No junk. No “it looked good in the catalogue” deals. Higher Deeper is a curator, not a warehouse — and that’s by design.
You won’t find 10,000 SKUs here. You’ll find a focused range of premium fishing tackle that actually performs in Australian saltwater and freshwater conditions. Whether it’s soft plastics rigged for barra in QLD, saltwater fishing gear built to handle the Southern Ocean, or a curated fishing gift box for the bloke who has everything — every product comes with the confidence that it’s been put through its paces by someone who knows what they’re doing.
And this shop isn’t just for the seasoned angler who’s been tying rigs since the ’80s. Whether you’re a hardcore fisho chasing PBs, a wife looking for the perfect fishing gift for dad, a beginner who doesn’t know a jig from a spinnerbait, or a church group wanting to put together a men’s fishing event — you’ll find straight-up, no-jargon advice and quality gear you can trust. That’s what a proper Australian fishing tackle shop should be.
The Mission Behind the Gear
Higher Deeper isn’t just a name — it’s a philosophy. Go higher in what you pursue. Go deeper in the impact you make. A portion of every sale goes directly to mission projects across Cambodia and Kenya, funding prison outreach through Heartland Ministries, clean water wells, education for over 400 children at schools like Marvellous Academy in Ugunja and Ray of Hope in Mbita, and youth programs that give kids something to believe in.
Matt has personally travelled to these communities. He’s met Pastor Channa in KampongCham, who survived the Pol Pot regime and now serves the most vulnerable in his community. He’s seen the kids at Pastor Moses’ school learning to read for the first time. He’s watched Pastor Outdom run soccer tournaments that give Cambodian youth hope and belonging. This isn’t a line on a website — it’s the reason the business exists.
When you buy from Higher Deeper, you’re not just getting premium fishing gear that performs. You’re becoming part of something bigger. You can enjoy your fishing even more, knowing that your cast is reaching further than the water in front of you.
What You Get When You Shop With Us
Personally Tested Gear
Every product has been fished with by Matt in real Australian conditions. If it doesn’t perform, it doesn’t make the cut. Simple as that.
Real Impact, Real Transparency
Your money goes to projects we visit in person. We know the pastors, the teachers, the communities. No middlemen, no vague promises.
Straight-Up Advice
No jargon, no upselling. Just honest recommendations from someone who fishes every chance he gets. Ask us anything — we’ll tell you what actually works.
Australia-Wide Shipping
Buy fishing gear online from anywhere in Australia. Fast, reliable delivery so you’re rigged up and ready for your next session without the wait.
In Matt’s Words
“I want every angler who buys from us to know their purchase isn’t just getting them great tackle — it’s changing someone’s life on the other side of the world. From clean water wells in Cambodia to school buildings in Kenya, from prison outreach to youth soccer tournaments — every single sale matters. You can enjoy your fishing even more when you know your cast reaches further than the water in front of you.”
Matt, Founder of Higher Deeper Fishing